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The DPC Patient Growth System

You're one step away from a marketing system that actually fits DPC.

No ads. No burnout. No posting every day just to stay visible. A clear, relationship-first system to help the right patients find you, trust you, and reach out.

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Created by Nathalia Hyland Former clinician · Founder, AlignedMD Marketing · Head of Marketing, My DPC Story
01Build positioning that makes your practice instantly recognizable to the right patients.
02Create content that feels like you — and actually supports patient growth.
03Follow a 90-day roadmap built for real physicians with limited time.

What you're getting

Not a generic healthcare marketing course. A DPC-specific system built by someone who works inside this community every day — and knows exactly where physicians get stuck.

Inside the course

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    Module 01 — Why the advice you've been given is wrong for DPC Clear out what doesn't fit so you can build what actually does.
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    Module 02 — Find Your Voice Stop sounding like every other DPC practice. Build positioning that's distinctly yours.
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    Module 03 — What to Actually Post A content system so you never stare at a blank screen again.
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    Module 04 — Picking Your Platform One platform, chosen deliberately, matched to where your patients actually are.
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    Module 05 — Consistency Without Burnout ~60 minutes per week. A plan that holds even in a hard week.
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    Module 06 — Your 90-Day Roadmap Week-by-week plan so you always know exactly what to do next.
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    Module 07 — From Content to Patients The missing piece: how content actually turns into real patient inquiries.

This is for you if...

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    You're building or growing a DPC practice
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    You're tired of guessing what to post — or avoiding it entirely
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    You want patient growth without ads, funnels, or daily posting
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    You need a plan that works around a real physician's schedule
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    You want marketing that sounds like you, not a hospital brochure
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    You want to be the obvious choice before patients even reach out
Who's behind this

Built by someone the DPC community already knows and trusts.

Her deep understanding of the U.S. healthcare system — both from a clinician's and a patient's perspective — sets her apart in this space.

Dr. Maryal Concepcion
Host, My DPC Story Podcast

Quick questions, answered

Do I need to be on camera?

No. This system works with simple written posts, graphics, and photos. Camera-optional throughout.

What if I barely have time?

The entire course is built around a Minimum Viable Marketing Plan of ~60 minutes per week. There's a full module dedicated to making that sustainable — not just saying it.

Will this work if my practice is new?

Yes — it's most useful early on. Building trust from the beginning means you're not starting from zero when you need patients most.

Do I need paid ads for this to work?

No. This is designed entirely around organic trust-building and patient conversion. No ad spend required.

Optional Next Step

Want me to apply this system directly to your practice?

You now have the framework. This is the fastest way to turn it into a specific, personalized plan — 90 minutes with me, focused entirely on your practice, your positioning, and your next 90 days.

90-Minute Strategy Session

$199

One-on-one with Nathalia. We take everything in the course and build it out specifically for your practice.

  • Your Positioning Statement, refined and ready to use
  • Platform chosen and profile set up correctly
  • 90-day content plan mapped to your actual life
  • Every question answered, specific to your practice